“JUL TIDER” animation for Nytorget’s Advent Calendar 2025 in Åsögatan 148, Stockholm.
Video and motion design contest organized by Berghs School of Communication.
Designed by Milton Svensson and Nicholas Akira Corciulo.
We had this idea to bring back the animation of the old dvd standby video where the logo bounces off the edge of the screen.
We thought that it was surprising how such a simple design could move people, and make them excited to wait for the exact moment the logo perfectly bounces off the corner of their TV.
We decided to make something very simple that people could enjoy watching while coping with the Swedish darkness.
